Daimler Trucks North America (DTNA) announced that Mary Aufdemberg, currently general manager and president of Daimler Trucks Remarketing (DTR), has been appointed general manager of product strategy and market development. Aufdemberg succeeds Kary Schaefer, who transitions to a new role as chief engineer, cab systems / entire vehicle engineering.
Aufdemberg started her career with Daimler in 2004, working in financial services for a subsidiary, before formally joining DTNA in 2008 as the lead for the center of education and marketing at Thomas Built Buses. In 2012, she accepted an executive management role as director of product marketing for Freightliner, where the company says she was instrumental in launching the New Cascadia and debuting DTNA’s first self-driving concept truck. She joined DTR in 2017 as the director of acquisitions and operations and was promoted to the role of general manager and president in 2019. Under Aufdemberg’s leadership, the DTR team embarked on an aggressive growth strategy for the SelecTrucks brand, which has added 11 locations during her tenure, DTNA says.
Schaefer is a 23-year veteran of DTNA who, prior to her role as general manager of product marketing and strategy, held a variety of engineering roles of increasing scope and responsibility.
