The Aftermarket Auto Parts Alliance Inc. recently announced the hiring of Mario Gonzalez as commercial vehicle and heavy-duty (CVHD) program manager. In this position, Gonzalez will manage the Alliance CVHD program and be the conduit for business partnerships with manufacturing channel partners while supporting the efforts of Alliance CVHD distributor members, according to the press release. Gonzalez will report directly to Justin Hebert, Director of Category Management and CVHD at the Alliance.
Prior to joining the Alliance CVHD program, Gonzalez was Filtration Brand Ambassador and District Sales Manager for MANN+HUMMEL and was responsible for client relations, contract negotiation, sales processes, account planning, customer loyalty, and business communications. Gonzalez holds an associate degree from St. Philip’s College in Automobile/Automotive Mechanics, and most recently attended the Northwood University HD Leadership 2.0 class in July of 2023, the Alliance notes.
The hire to Commercial Vehicle and Heavy Duty Program Manager is effective as of October 1st 2023