Betts Truck Parts & Service, one of three divisions of the Betts Co., has announced the completion of a strategic branding initiative that began last year. Betts Co. has executed its plan to develop marketing collateral for all divisions tailored to the company’s updated brand profile along with the introduction of new websites.
The company has designed and installed new exterior signage at all eight Betts Truck Parts & Service locations that support major commercial transportation hubs in California, Oregon and Arizona.
“Betts Truck Parts and Service was formed during the ’70s as an outgrowth of our leaf spring manufacturing business and now operates with the tagline, ‘Earning Your Trust, Mile After Mile,’” said Don Devany, senior vice president, Betts Co. “As this division has grown from suspension parts to include parts and service for nearly every part under the frame rail of a medium- or heavy-duty truck, we are excited to complete this refreshing change to our image.”
Betts Truck Parts & Service serves its commercial vehicle and fleet customers and supplier partners to keep trucks and trailers on the road, said the company. The company stocks an inventory of replacement parts manufactured by transportation industry leaders and provides inspection, installation and repair services for all types of commercial vehicles.
