Bridgestone announces $550 million expansion of Tennessee tire plant

Bridgestone announces $550 million expansion of Tennessee tire plant

The plant will incorporate technology for digital readiness in tires, such as tire-mounted sensors that support data-driven insights.

Bridgestone Americas recently announced the expansion of its Warren County, Tennessee Truck and Bus Radial (TBR) Tire Plant located in Morrison with an official groundbreaking ceremony. According to the company, the $550 million investment will add 380 new jobs and expand the plant’s existing footprint by 850,000 square feet.

As part of the expansion, Bridgestone notes that Warren County will be one of the first plants to add the capability to produce its Enliten technology stack, which the company says is optimized for rolling resistance and wear.

The investment will also allow for all tires made in Warren to be equipped with RFID (radio frequency identification) tags. The plant, according to the recent press release, will incorporate technology for digital readiness in tires, including the integration of tire-mounted sensors, and will also invest in AI control technology.

Construction is expected to be substantially completed by the end of 2026, the company notes. Additionally, Bridgestone states that its employment will grow from 1,100 to more than 1,400, and the plant’s footprint will grow from 1.97 million to more than 2.8 million square feet.

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