Continental names new head of aftermarket—NAFTA

Continental names new head of aftermarket—NAFTA

Continental Commercial Vehicles & Aftermarket has named Howard Laster as head of aftermarket—NAFTA Continental Commercial Vehicles & Aftermarket.

Laster is responsible for overall business strategy, product quality and performance, as well as development of effective sales and marketing activities in North America for the Continental and VDO brand of products sold to the automotive aftermarket.

The announcement was made by Jerry Gabbard, vice president and general manager, Continental Commercial Vehicles & Aftermarket-NAFTA, who noted, “Howard Laster has made a substantial contribution to the growth and success of our organization. This promotion reflects the outstanding leadership and performance he has demonstrated in the variety of challenging sales and marketing management roles he has tackled during his 19-year career with the company. We look forward to his continued leadership and guidance.”

In his new role as head of the aftermarket, Laster is also charged with leading the company’s product management team, which is organized into three product marketing teams. Team leaders for the product groups include: Steve Landis—TPMS Replacement Parts and Automotive Electronic Innovations; Dan Caciolo—Engine Management, Fuel Supply and Brake Systems and Dave Maclay—HVAC, Door Systems, New Product Introductions & Cataloging.

Additionally, Laster is responsible for guiding the Diagnostics & Services Business Team in the development of business with the automotive OEMs, commercial and specialty vehicle target markets as well as aftermarket innovations.

In his previous role as director of product management and new business development, Laster was instrumental in helping Continental create and successfully launch its flagship product, the VDO REDI-Sensor Multi-application TPMS Sensor and helped to establish both the product and the brand as one of the leading TPMS programs in the automotive aftermarket.

Prior to joining Continental, Laster was marketing manager for Blue Chip Products and product manager for KSG Safeguard Engine Parts as well as owner and general manager of First Auto Parts, a proprietorship he maintained for 10 years.

You May Also Like

Phillips introduces Rear-Vu universal backup camera for commercial trucks

Phillips says the Rear-Vu Backup Camera offers low latency, a 170-degree wide angle and over 50 feet visibility.


Phillips Industries launched its Rear-Vu Backup Camera for the commercial trucking industry. Phillips says Rear-Vu is designed to be equipped to any trailer, and features a proprietary WiFi connection that extends more than 70 ft.

Phillips tells us Rear-Vu integrates with any ELD navigation system, with automatic over-the-air firmware updates. Additionally, the company says the camera has a 170-degree wide viewing angle, more than 50 ft. of visibility behind the trailer and ultra-low latency of less than 0.25 seconds for real-time viewing. It can also be used continuously while driving, allowing drivers to monitor traffic behind them.

Hexagon Agility, Brudeli announce CNG/RNG system integration with PowerHybrid technology

The setup enables the powertrain to switch between hybrid modes, providing flexibility for fleets to operate with different energy options.

Ford to provide charging infrastructure for city of Dallas

As part of the agreement, Dallas will install Ford Pro chargers at city worksites and use Ford Pro smart charging software.

Accelera showcases new technology at ACT Expo

“We now have over 1.5 billion miles in the field on our e-mobility products,” Amy Davis, president of Accelera, said.

ACT Expo 2024 kicks off

Day one keynote speeches came from executives at Volvo, Tesla, and more.

Other Posts

Noregon TripVision now covers medium-duty vehicles

According to Noregon, the update brings TripVision’s remote diagnostics to medium-duty brands including Ford, GM, Sprinter, Isuzu and Hino.

Advanced safety technologies: A tool in driver acceptance

As ADAS technology continues to advance, driver education on vehicle safety technologies becomes ever more critical.

Stoughton, Electrans announce Auto Connect compatibility

The companies say the system can connect truck and trailer air, 7-way electrical, communication, camera and sensor lines, all in 7 seconds.

Penske’s Catalyst AI compares fleets in real time

Penske aims to improve the time consuming practice of manually planning fleet decision off of annual forecasting and benchmark reports.