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New president, CEO of Daimler Trucks Mexico appointed

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David Sickels is the Associate Editor of Tire Review and Fleet Equipment magazines. He has a history of working in the media, marketing and automotive industries in both print and online.

Daimler Trucks North America (DTNA) has appointed Marcela Barreiro to president and CEO of Daimler Trucks Mexico. She is the first woman to run the Daimler Trucks Mexico entity and the company says she is a strong proponent of diversity, equity and inclusion across the company and the industry.

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Barreiro is a 13-year veteran of Daimler Trucks Mexico, most recently serving as the company’s head of human resources for the 8,000-strong workforce spread across two truck manufacturing plants and five additional locations in the country. She joined Daimler Trucks Mexico in 2008 as a member of the legal staff and served as the company’s general counsel for six years prior to leading the HR function.

During her tenure heading HR, she helped the Daimler Trucks Mexico manufacturing organization win recognition as a Great Place to Work (2020). Similarly, under her leadership, the company’s physical and mental wellness program for employees was recognized for its success by the Wellness Council of Mexico. Barreiro’s individual contributions were also recognized in 2020 when she was named one of the top 100 Most Powerful Women in business by Magazine Expansión.

Barreiro earned a bachelor’s degree in law at the National University of Mexico, holds an MBA with emphasis in business law from the Ilustre Colegio de Abogados de Madrid, and earned three postgraduate degrees in international commercial law, financial law and taxes from the Panamerican University.

Barreiro replaces Flavio Rivera who is separating with Daimler after 16 years with the company, the past four as president and CEO of Daimler Trucks Mexico.

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