CMA and Double Coin, a tire manufacturer and marketer, have announced the appointment of Patrick Etheridge as regional sales manager for the Mid-South/Rocky Mountain Region, based in Knoxville, TN. Double Coin adds that Etheridge, a Marine Corps combat veteran, began his tire career in the Southeast US and landed at Bridgestone Firestone in 2004, then rose to District Manager for the GCR organization and then transitioned to RDH Retreading in 2013. 

Beginning in 2015, Patrick worked for GiTi Tire (USA) as a key client leader and Prinx Chengshan Tire North America as vice president of sales, where Double Coin says he significantly influenced the company’s sales strategies and operational framework. 

“We’re thrilled to have Patrick on the CMA and Double Coin team. He has consistently demonstrated his ability to drive growth, foster key relationships, and enhance operational efficiency throughout his career,” stated Aaron Murphy, senior vice president at Double Coin. “Patrick’s strategic vision, leadership acumen and personality make him a standout professional in the field.” 

“I am excited to join Double Coin and contribute to the company’s continued success,” said Etheridge. “I look forward to working closely with our customers and partners in the Mid-South and Rocky Mountain Region to deliver innovative solutions.”