Thermo King launches truck Electrification Readiness Program

Thermo King launches Electrification Readiness Program

The dealer program is designed to enable customers’ transition to more sustainable fleet solutions, improved efficiency and decarbonization.

Thermo King and its parent company Trane Technologies announced its new Electrification Readiness Program, equipping the company’s network of dealers with technical expertise, resources and support for advancing decarbonization in the transport refrigeration sector.

Themro King says the program will evolve along with future product launches, regulatory requirements and compliance mandates. Electrification experts partner with an “Electrification Champion” at each participating dealership. Benefits touted by Thermo King include the following:

  • Technical Skill: highly skilled technicians with knowledge of electrification and additional training in decarbonization solutions;
  • Infrastructure Preparedness: ensuring electric charger accessibility and power availability;
  • Commercial Readiness: regulatory and compliance expertise, risk management and consultative selling; and
  • Safety and Tooling: expansive safety and equipment operation capabilities.

According to the International Energy Agency (IEA), for the U.S. is to achieve its national 2050 net-zero emissions targets, the transport sector must reduce emissions by approximately 25% by 2030, even with anticipated growth in demand. With more than 35 dealership locations across the U.S. currently certified for the Electrification Readiness Program and participation expected to expand in 2024, Thermo King says it will offer qualification preparation to its entire dealer network of over 180 locations, by the end of 2025.

“We know the critical role our dealer network plays in helping our customers transition to more sustainable and efficient fleet solutions,” said Adam Wittwer, president of Thermo King Americas, Trane Technologies. “The Electrification Readiness Program is an important way we leverage our rich history of leadership and innovation to equip our network with the tools and resources necessary to service the next generation of equipment.”

“As a Thermo King dealer, it’s important for us to understand the journey all of our customers are on, regardless of their chosen powertrain,“ said Ken Nelson, general manager at Thermo King Central California. “We are committed to giving our customers solutions they can rely on, tailored to their unique needs. For those going electric, the Electrification Readiness Program will help to further service them by providing our team with the tools they need.”

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