Evolving the experience: Hino Trucks invests in dealerships, connectivity to strengthen partnerships

Evolving the experience: Hino Trucks invests in dealerships, connectivity to strengthen partnerships

“The momentum from November to December has carried over into January and early signals are that it is going to be another growth year for medium-duty truck sales,” said Dominik Beckman, Hino Trucks’ director of marketing and dealer operations. “Taking into account that housing values and consumer confidence are returning to pre-recession levels, unemployment is below 5% and stock market performance is strong, there could be tremendous opportunity for any vocation supporting new construction projects in 2017.”

Hino Trucks is poised to capitalize on the strength of the medium-duty market. Thanks to management efficiency tools like Hino’s INSIGHT, its fully integrated connectivity platform featured on its 2017 model year vehicle lineup and the recently announced Certified Ultimate dealer initiative, Hino has evolved into an ownership experience business partner. The OEM also offers 24/7 care, maintenance programs, programs and extend warranties reaching out to seven years.

“Our dealer network is extremely important to us, as our dealers are an extension of the Hino Trucks brand and the value that comes with it to customers,” Beckman said. “Our value has evolved beyond the truck itself to industry-leading support services and integrated solutions that deliver superior ownership experience—and these advantages can only be accomplished in partnership with our dealers.”

Designed to raise the bar for an overall dealership experience, the Certified Ultimate program rounds out Hino’s Ultimate Ownership Experience positioning with new standards for parts, sales and service departments that increase speed, aid communication and provide for higher levels of technical certification. Once recognized as Certified Ultimate, these select Hino dealers are evaluated quarterly and are required to qualify for this elite status on an annual basis. There are currently seven Certified Ultimate dealers and Hino plans for at least 20 by the end of the year.

“It is truly a new level of commitment from our dealer network to not only achieve Certified Ultimate status, but also to retain it,” Beckman explained. “The result is improved customer satisfaction and ownership experience, ultimately increasing customer loyalty.”

Monitoring and improving driver performance, maintenance scheduling, service tracking, dealer communication and improving fleet operation efficiencies are a few of the ways that fleet managers are using Hino’s INSIGHT connectivity platform to improve their operation.

“We are pursuing additional ways that we can help our customers to be more efficient and effective in serving their customers as well as solutions that can increase uptime even further,” Beckman said. “Having INSIGHT in every new truck is a powerful productivity resource. We have only scratched the surface of the potential that this technology offers.”

You May Also Like

Motiv debuts new Argo EV cab-chassis design

Motiv said Argo is designed to fit a wide range of applications, while having features that focus on driver safety and energy optimization.


Motiv Electric Trucks launched Argo, a fully-integrated cab-chassis design, which the company said significantly expands the number and type of vehicles and applications that can be electrified. With its multiple available configurations, Motive tells us Argo supports dock height to lower-profile applications and a wider range of truck body lengths for work site vehicles (short dump trucks and aerial lifts), walk-through delivery trucks (step vans), dry freight or refrigerated trucks up to 30 ft. long, and buses.

Medium-Duty at Large: Velocity EV on fleet electrification

Hot off the presses, it’s episode #1 of Medium-Duty at Large! We talk with Velocity EV to see how electric trucks are being put to work.

Isuzu announces NRR EV truck with electric refrigerated body

Available with 3 wheel base options and 4 battery pack configurations, Isuzu says the truck will have a max range of 235 miles.

Thomas Built Buses, Freightliner to use DTNA, Proterra battery technology

Daimler Truck North America selects Proterra battery technology for next-generation electric school buses and last-mile delivery vehicles.

Dana, Fox Factory collaborate on Chevrolet Silverado truck build

Dana 60 semi-float rear axles will be featured on the limited-edition Chevrolet Silverado Fox Factory Edition truck.


Other Posts

WEX At-Home, En Route charging reimbursement available across US

Through both the At-Home and En Route charging reimbursement programs, WEX aims to help close the commercial EV adoption gap.

Penske, Daimler Truck North America, Carrier Transicold introduce all-electric Class 7 refrigerated truck

The truck combines Class 7 Freightliner eM2 battery-electric body with Carrier Transicold’s Supra e11 eCool electric refrigeration unit.

New North American zero-emission commercial truck brand ZM Trucks debuts at ACT Expo

ZM showed off five truck models in the Class 4, 5, 6 and “baby8” segments, which the company expects to be on sale before the end of 2024.

REE unveils new design of electric truck platform

The new P7-S uses P7 REEcorners, making it a full by-wire chassis, and is designed to allow design flexibility for fleets and body builders.