Ford Motor Co. said it is planning to double production of the F-150 Lightning at the Rouge Electric Vehicle Center in Dearborn to 150,000 vehicles per year to meet high demand for the first all-electric version of its vehicle. Beginning Thursday, the first group of reservation holders will be invited to begin placing orders for the F-150 Lightning.
Seven months after revealing the first all-electric Ford F-Series pickup, Ford is now inviting the first wave of retail reservation holders to place orders for the all-new 2022 Ford F-150 Lightning. Due to unprecedented customer interest, Ford is implementing a wave-by-wave reservation process, and reservation holders are asked to watch for an invitation via email from Ford, or by logging into their Ford.com account. For those who don’t receive invitations to convert for the 2022 model year, there will be opportunity to order for future model years in due course.
The Lightning is drawing interest from customers of competitor brands at a record rate in North America with more than 75 percent of reservation holders new to the Ford brand. Deliveries of the 2022 F-150 Lightning pickup will begin in spring 2022 with a starting MSRP of $39,974 before any available tax incentives.
Ford is committed to leading the electric vehicle revolution, investing more than $30 billion in electric vehicles through 2025. Over the next two years, Ford aims to emerge as the No. 2 electric vehicle maker in North America and then challenge the No. 1 spot as huge investments in battery and electric vehicle manufacturing come onstream. Within 24 months, Ford will have the global capacity to produce 600,000 battery electric vehicles annually.
In addition to scaling Lightning production, Ford recently announced the tripling of production for the Mustang Mach-E and expects to reach 200,000+ units per year by 2023. Ford’s all-electric van, the E-Transit, goes on sale early this year.