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Kenworth Icon 900 fleet reward truck ride along

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With the driver shortage putting pressure on fleets to employ drivers and keep them in their seats, OEs are offering premium reward trucks as an equipment-based solution to entice drivers to their business. Kenworth’s limited edition Icon 900 is definitely an eye-catching, head-turning, chromed-out killer of a trucker’s truck, but what does it offer a fleet looking to improve its bottom line? Watch to find out.

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