Everyone’s talking about AI, but will it make an impact in trucking?

Everyone’s talking about AI, but will it make an impact in trucking?

How much of the AI craze will result in real help for fleets?

If you’ve been on the internet in the past year – and I’m going to go ahead and assume that you have – you’ve probably heard entirely too much about AI. Artificial intelligence has been a concept in computing for decades and decades, but use of the term really multiplied with the release of generative AI programs like Chat GPT. It’s got everybody talking about AI, and everybody wanting to release products that heavily feature AI.

As with any technology craze, it’s worth taking a step back and taking a pragmatic look at the technology – after all, any hot technology could become something we eventually use every day, or something that we look back on years from now as a weird fad, a relic of its time. We’ve seen promises of generative AI technology that could be genuinely useful and transformative, but we’ve also seen some that’s just baffling—why, exactly, would anyone want to listen to a podcast that’s just two AIs talking to each other? That’s a real thing, by the way, I didn’t make that up.

Anyway, let’s take a look at this from a trucking industry perspective. How much of the AI craze will result in real help for fleets?

One recent piece of news provides an early example of where things are headed. Geotab just announced Geotab Ace, an AI co-pilot for fleets. The company says it “enhances user experience by offering tailored insights through intuitive dialogue.”

Geotab says the direct integration enables fleets to significantly reduce the time taken to gain insights and access customized data reflections that are tailored to their specific needs.

I recently had a chance to talk to Mike Branch, vice president of data and analytics at Geotab, about this new technology. Watch the video for more.

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