Luber-finer, a Champion Laboratories filtration brand, officially unveiled its new look recently. The new Luber-finer campaign includes everything from a progressive new logo and tagline, new ads, promotions, sales support tools, counter mats and POS displays, to one-of-a-kind electronic tools designed to make doing business with Luber-finer the easiest in the industry, the company said.
According to Luber-finer, it has been a provider of heavy-duty trucking, construction equipment, mining, oil and gas, marine, farm machinery and industrial engine filtration since 1936. Today, the new Luber-finer includes one of the most comprehensive lines of heavy-duty and automotive filtration lines in the world, the company added.
The new Luber-finer tagline, “Built To Do More,” expresses the company’s core value proposition of going the extra mile for its distributors and customers. Various marketing support materials will continue to be rolled out and displayed in locations where all Luber-finer products are sold.
