Reading launches redesigned website; updated logo

Reading launches redesigned website; updated logo

Reading Truck Body, manufacturer of vocational truck bodies, unveiled its revamped website— According to the company, Reading redesigned the site in order to create an engaging environment and enhance their customers’ complete brand experience.

“Whether engineering a new product or relaunching our website, our goal is always to offer solutions that increase value and deliver results for our customers,” said Beth Johnson, director of marketing. “With that in mind, we mapped out a site that offers a user-friendly, visually-appealing experience that remains consistent with our brand. We are excited to hear feedback from our customers, as well as new visitors.”

According to Reading, new features include:

  • Overall improved user experience, both in site structure and in content organization;
  • Responsive design enabling easy reading and navigation for all devices―desktop, tablet
    and mobile;
  • Expanded educational resources on topics like spec’ing a chassis or understanding how
    ship-thru programs work;
  • Interactive features for many key products, as well as product comparison charts to aid
    in decision-making;
  • Improved Customer Resource Center for registered users.

The announcement coincides with the company’s launch of its updated logo which features the Reading tailgate supported by the new tagline, “No Body Better.” Reading noted that the tailgate has been part of Reading almost as long as the company’s near 60-year history.

“Our beloved mascot, Ready the Kangaroo isn’t going away,” stated Johnson. “He’s actually returning to his roots as a supporting brand element that will personify the Reading brand, and carry the message that we believe there is truly ‘No Body Better’.”

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