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Western Star Truck Sales Inc. is showcasing the newest star in its family, a powerful new Optimus Prime truck. The truck, which will star as the heroic lead in the upcoming “Transformers: Age of Extinction” movie, will be on display at the Western Star booth at MATS. Show attendees will have the opportunity for an exclusive sneak peek at the all new Optimus Prime.
Developed specifically for the new Michael Bay film “Transformers: Age of Extinction,” many styling cues were leveraged from a new Western Star on-highway vehicle that will be unveiled in fall 2014. The new Western Star truck will be badged as a 5700.
“When the producers of the film approached us to create the new Optimus Prime, we knew we already had the perfect truck in the works and that it would be an ideal partnership to showcase our dedication to engineering, design and building the most rugged and reliable trucks in the industry,” said Andy Johnson, brand manager for Western Star. “Being a part of the Michael Bay Transformers film franchise is a unique opportunity where vehicles are stars, and we’re thrilled that Western Star is a major part of this iconic franchise.”
“Transformers: Age of Extinction” opens in theaters on June 27, 2014 in North America.