Watch: The importance of tire sidewalls – A truck tire Christmas Story

Watch: The importance of tire sidewalls – A truck tire Christmas Story

If Santa ever tells you “You’ll blow the tire out, kid,” you tell him that not so long ago, the industry found that by stiffening up the sidewall of an over-the-road tire, the reduction of elasticity or deformation will increase fuel economy. The more elasticity built into a tire, the more energy is consumed as the tire goes through the process of deforming and returning to its original shape.

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