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Watch: Bandag commercial tire retread roadshow walk around

On April 25, the Bandag Fleets We Depend On roadshow visited the Bridgestone Americas Technical Center.


Jason Morgan is the editor of Fleet Equipment. He has more than 14 years of B2B journalism experience covering the likes of trucking and construction equipment, real estate, movies and craft beer industries.

Watch LaTres Jarrett, director of marketing for Bandag, U.S. and Canada with Bridgestone Americas Tire Operations, give her opening remarks.

On April 25, the Bandag Fleets We Depend On roadshow visited the Bridgestone Americas Technical Center. Bridgestone leadership spoke with customers, fleets, special guests and the media about the day-to-day impact of retreading on the trucking industry and the local community. The roadshow featured an interactive truck exhibit that showcased the value of retreading through demonstrations, trivia, customer testimonials and much more.

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Take a walk around the roadshow tent by watching this video:

Launched by Bridgestone Americas Inc. and Bandag, a business of Bridgestone dedicated to the research, development and manufacturing of premium retread tires, the Fleets We Depend On roadshow is a 27-stop, cross-country event designed to engage fleets on the many advantages of retreading while combatting industry misconceptions.

For more about retreads, read our exclusive executive interview cover story with Eric Higgs, president of truck, bus and retread tires for the U.S. and Canada at Bridgestone Americas Tire Operations by clicking here:


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