Peterbilt Motors Co. will celebrate the production of its 1,000,000th truck in mid-January 2018. To commemorate this event, Peterbilt will celebrate by hosting a SuperFan campaign to identify the ultimate fan of the brand.
The Peterbilt SuperFan promotion will recognize five SuperFans through a promotional campaign culminating with a special presentation at the 2018 Mid America Trucking Show (MATS). One finalist will be selected as the top SuperFan and will be honored with the keys to the 1,000,000th production unit, a Peterbilt Model 567 Heritage, fully customized to celebrate the milestone. Peterbilt is accepting submissions from fans throughout the United States and Canada via a dedicated website at Peterbilt.com/SuperFanSearch through Dec. 22. The five finalists will be selected just after the New Year.
“The Peterbilt brand is built on loyalty, it is the lifeblood of our business. We want to reward that loyalty and the 1,000,000th truck milestone will be the perfect opportunity. We will hand over the keys of a very special Model 567 Heritage to our biggest fan at a special ceremony at Mid America Truck Show. We have the best and most loyal customers and fans in the industry, and I’m excited to see and hear their stories,” said Kyle Quinn, Peterbilt’s general manager.
