MacroPoint and Banyan Technology have announced a partnership to expand the MacroPoint platform to include LTL carriers utilizing Banyan Technology’s live carrier and API (application program interface) connectivity.

MacroPoint’s cloud-based load monitoring and tracking software aggregates the location information from a cell phone, in-cab ELD/GPS device, or trailer and container tracking system to provide real-time load location visibility to third parties.

“The increasing expectation for full visibility of freight, and consequently the use of direct links with carriers, is rapidly shifting to replace batch processing methods like EDI as the industry standard communication method,” said Dave Halsema, executive vice president at MacroPoint. “Our collaboration with Banyan brings the deepest solution set regarding LTL freight management to MacroPoint, and together we are creating the most prolific visibility solution in the industry.

“Combining the maturity of MacroPoint’s visibility platform with Banyan’s extensive LTL connectivity network results in the most comprehensive solution for real-time freight management,” said Brian Smith, Banyan’s chief executive officer. “Banyan sought to engage the best in class, and this partnership enables MacroPoint to extend their lead in freight visibility.”