Navistar International Corp.’s aftermarket truck and bus parts brand, Fleetrite Parts, celebrated 50 years in business on Sept. 2. In conjunction with the anniversary, the brand will open six new retail locations—five in North America and Latin America’s first.
The six parts-only store locations opened in: San Pedro Sula, Honduras; Henderson, Nevada; Clearwater, Florida; Brooksville, Florida; Alamogordo, New Mexico; and Hobbs, New Mexico.
Navistar says it has been supporting this expansion by working with dealers to determine the most ideal locations for new stores. Using heatmaps, data is collected in market areas that the company says are overlooked in parts sales and new stores are utilized to better serve these areas. There are plans to open 5-10 additional parts-only locations in the coming months.
