Fullbay has recently acquired Dieselmatic Digital Inc., the digital marketing agency focused exclusively on diesel repair shops. The acquisition layers the digital marketing services of Dieselmatic onto the shop management software Fullbay already offers to help drive demand for repair shop businesses. Terms of the acquisition, which closed April 1, were not disclosed.

Dieselmatic is known across the heavy-duty truck repair industry for bringing full-service digital marketing solutions to repair shops, including websites and strategic marketing acumen. Working exclusively in the commercial vehicle repair industry allows the Dieselmatic team to create unique content, coupled with proven digital techniques and strategies that consistently improve online rankings. Dieselmatic’s knowledge of the commercial repair industry allows them to “hit the ground running” and doesn’t require shop owners to spend their valuable time explaining the industry to their marketing partner.

Fullbay expects to retain all employees of both organizations and anticipates continued growth through cross-branding, customer integration and implementation of best practices. Future integrations between the two brands will include an end-to-end analytics dashboard that provides shop owners with a true ROI on marketing, the company noted.