In order to harmonize brand presence for consumers, ContiTech premium air springs has announced it will officially transition to the worldwide brand name Continental. The change to a stronger, well-known name better connects to Continental’s technology brand, the company noted in a recent press release. The only change customers will see first-hand is the transition of labeling on products and informative materials.
Continental offers an expansive product portfolio of motion and suspension systems to the commercial vehicle aftermarket. In the past, this portfolio consisted of three product brands: ContiTech, as the OEM premium brand, with the widest product range and highest service; Phoenix, the quality brand with 60 years of experience and various niche products; and Prime-Ride, the value choice with an attractive price/performance ratio. ContiTech products will now be traded under the Continental brand.
The brand update will be rolled out in the Americas first before being introduced to all global markets.
