Armstrong Tire Co. has announced the launch of a brand new website: www.armstrongtire.com. A total of eight new patterns are showcased on the website, allowing the user to mouse over and explore its key features in detail, including safety, durability, strength, and fuel-efficiency, the company explains. The company also touts the website’s sleek, mobile-responsive and user-friendly navigation experience, which features truck and bus radial tires, with passenger and light truck lines coming soon.
“We want the user to ride through the history and future of Armstrong in a digital realm. It’s important they understand the heritage of the rhino and the brand’s values to see how it has evolved into its newer, fiercer, and savvier face,” says Carl Casalbore, director of Armstrong in North America.