The Detroit experience at MATS showcased the company’s state-of-the-art solutions through videos, hands-on displays and interactive exhibits. The integrated Detroit Powertrain was the centerpiece of the booth, where attendees saw how the Detroit DD15 engine, Detroit DT12 automated manual transmission, Detroit axles and Detroit Assurance suite of safety systems interface to provide an efficient and powerful solution, according to the company.
In addition to the integrated Detroit Powertrain and Detroit Assurance, the Detroit experience featured:
- A collage of monitors that utilized multimedia to bring the Detroit story and product to life;
- Special giveaways and promotions, including the opportunity to sign-up for the Demand It All Sweepstakes, where lucky winners will receive a trip for two to Detroit for an exclusive plant tour, followed by a Detroit Tigers game in the Detroit suite at Comerica Park; and
- Sign-ups for the Million Mile Club. Open to U.S. and Canadian fleet owners and owner-operator drivers with 1 million or more miles on their Detroit engines, members will receive a variety of perks, as well as exclusive news and updates from Detroit.
Learn more about Detroit at www.demanddetroit.com.
