Recently, HDA Truck Pride held its annual meeting in Denver, with more than 760 attendees including members, supplier partners, key industry guests and staff.
The week kicked off with a tour of the WyoTech Technical School in Laramie, WY. HDA Truck Pride notes that the members had the opportunity to engage with diesel technician students preparing to enter the workforce. Delivering a keynote address, Dirk Beveridge, founder of UnleashWD and executive producer of We Supply America, set the stage for how everything in the business is being redefined – employee expectations, the customer experience, technology adoption – and how it is ultimately up to business owners to continually redefine the paths to relevance in today’s age of disruption.
Partners, suppliers and guests additionally joined together to assemble 450 blessing bags for the Denver Rescue Mission and local Ronald McDonald House. The philanthropy continued with the HDA Truck Pride charity golf outing raising over $5,000 for the University of the Aftermarket Scholarship Foundation to support the education of the next generation of our workforce, according to the company.
