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Hendrickson launches Dealer Sales Academy


David Sickels is the Associate Editor of Tire Review and Fleet Equipment magazines. He has a history of working in the media, marketing and automotive industries in both print and online.

Hendrickson has launched a Dealer Sales Academy, which will complement the Hendrickson Service Academy. The new sales academy is comprised of videos, assessments and related resources to help dealer salespeople understand the features and benefits, and specifications of Hendrickson products to help guide their customers in making the optimum ride solution choice, the company says.

The new academy will roll out in a phased approach starting with four truck products:

  • Haulmaax EX – Heavy-duty rubber suspension
  • Ultimaax – Advanced severe-duty rubber suspension
  • Softek NXT – Integrated monoleaf suspension and steer axle system
  • Steertek NXT – Fabricated front steer axle  

A variety of additional trucks suspensions, steer axles, trailer products, auxiliary lift axles, components and other brands of Hendrickson, including W&C and Motor Wheel, will follow. Dealer salespeople will take a test at the end of each module and, after passing, will receive a certificate of completion.

The Hendrickson Sales Academy is now available online and on the Hendrickson mobile app. Dealers who register and complete training in May 2021 will be eligible to win a $100 Visa gift card. 



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