International's plan for supporting its new powertrain after the sale

International’s plan for supporting its new powertrain after the sale

It’s one thing to launch a new product and another to support it after the sale, but that’s when the true “total cost of ownership” is realized. At some point in any piece of equipment’s lifecycle, there are maintenance needs. How quickly the component is fixed and back on the road generating revenue can make or break the ROI. With the launch of the S13 integrated powertrain, International is readying its dealer network to support its rollout.

But it’s not every day a brand new powertrain rolls into dealerships.

How will International ensure that it has the right replacement parts where they’re needed? What about service data–is that ready for application? How does International’s parts distribution center investments pay off for fleets here?

For those answer, I connected with Göran Nyberg, executive vice president, Commercial Operations, Navistar, at ATA MC&E. Watch the video above for all of his insight and how they’ll support the powertrain when it’s on the road.

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