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Heavy-duty

Navistar restructures commercial business

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David Sickels is the Associate Editor of Tire Review and Fleet Equipment magazines. He has a history of working in the media, marketing and automotive industries in both print and online.

Navistar has restructured its entire commercial business, responsible for selling and servicing International trucks, IC Bus vehicles and Navistar’s aftersales products and services, into one integrated organization, under one senior executive.

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Navistar says the new sales, marketing and aftersales organization brings together in one group every function charged with responsibility for selling to and supporting the customer. These areas include truck and bus sales, marketing and dealer operations; all business units dedicated to market segments; aftersales, including parts, service and warranty; OnCommand Connection; used truck; and a new function called commercial transformation, which focuses on building sustainable commercial success for the International brand.

Friedrich Baumann has been named president of sales, marketing and aftersales, and will be responsible for leading the new organization. Baumann joined Navistar in April 2018 as senior vice president of strategy and planning, after a 24-year career at Daimler Trucks North America. In March 2019, he was named Navistar’s president for aftersales before being appointed to his new and expanded role.

Baumann also announced that a number of Navistar’s key leaders have been promoted to new executive roles within the new organization. They include:

Joe-Kory
Joe Kory

Joe Kory, senior vice president of aftersales, will lead parts and service, uptime and warranty. Kory was previously senior vice president, parts, and brings nearly 30 years of industry experience to his new role.

Mark-Belisle
Mark Belisle

Mark Belisle, vice president of dealer sales and dealer operations, will take on additional responsibility for dealer sales as a Navistar executive solely focused on dealers. Belisle, with more than 20 years at Navistar, will also continue to lead dealer operations at the company.

Dan-Kayser
Dan Kayser

Dan Kayser, vice president of national fleet sales, will oversee all national account and rental and leasing sales for Navistar. Kayser, with more than 20 years at the company, most recently served as its vice president of national accounts.

Diane-Hames
Diane Hames

Diane Hames, vice president of marketing, will oversee all marketing activities for International Truck, IC Bus and Navistar’s aftersales brands, including product strategy and planning, channel marketing, strategic pricing and brand marketing communications. Hames brings nearly 30 years of industry experience and most recently served as Navistar vice president of sales strategy and segment marketing.

Chad-Conley
Chad Conley

Chad Conley, vice president of vocational sales, will manage sales activity and growth for Navistar’s vocational segment through the International dealer network.

Bruce-MacWhirter
Bruce MacWhirter

Bruce MacWhirter, who has joined Navistar as vice president of dealer operations, will coach dealership operations to ensure sustainability and performance across the channel. With more than 20 years of industry experience, MacWhirter most recently served as director of distribution operations at Daimler Trucks North America.

Chintan-Sopariwala
Chintan Sopariwala

Chintan Sopariwala, group vice president of parts, will work closely with dealers, suppliers and customers to grow the overall parts business. He will also have responsibility for sales, product management, pricing, e-commerce, parts distribution operations and inventory and supply chain management.

Morosin_1
Justina Morosin

Justina Morosin assumes the new role of vice president of commercial transformation, the company’s plan to increase sales performance through the dealer network, which is one of the priorities of Navistar 4.0. Morosin has more than 15 years in sales and marketing roles at Navistar, including most recently as vice president of used truck sales.

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