Penske Truck Leasing has been named a back-to-back winner of the U.S. Environmental Protection Agency (EPA) SmartWay Affiliate Challenge Award. One of 10 companies to win in 2014, Penske was also named a top honoree, cited for its strong marketing efforts by the EPA.
The SmartWay Affiliate Challenge is a national challenge developed by EPA to acknowledge organizations that participate in SmartWay and do an exceptional job supporting the partnership’s freight sustainability goals.
SmartWay Affiliate Honorees have initiated and executed recruiting, promotional and marketing activities that raise awareness and encourage their members to address air pollution from freight activities.
The EPA identified some of the ways that Penske promoted the SmartWay Transport Partnership:
- Assisting customers with modeling and completion of the program’s tools and helping them to establish fuel economy and emissions benchmarking that correlate with SmartWay Carrier Performance Rankings;
- Ongoing education and introduction of customers to join SmartWay;
- Hosting of educational events for customers via webinars, one-on-one education and strategy sessions; and
- Attending and presenting at sustainability conferences, college symposiums and other transportation industry events.
“We are truly honored to be a repeat winner of the SmartWay Affiliate Challenge Award,” stated Drew Cullen, Penske vice president of fuels and environmental affairs. “It is in our company DNA to not only be good environmental stewards ourselves, but to also aid our customers in identifying, quantifying and implementing sustainable transportation solutions.”
