Shell Lubricants has launched its “My Miles Matter” loyalty program that rewards truck drivers and equipment operators for choosing Shell Rotella products.
The program allows members to earn reward miles by purchasing select Shell Rotella products and services. Those miles can then be redeemed for a variety of rewards, including gift cards to popular restaurants and retailers, as well as a wide selection of merchandise geared toward truckers and their interests.
In addition, My Miles Matter members will have access to exclusive online content and offers, along with the opportunity to participate in members-only events at key industry tradeshows throughout the year.
“We know that trucks and equipment are vital to the livelihood of many people, which is why for over 40 years Shell Rotella has delivered products that help keep trucks on the road and equipment operating,” said Chris Guerrero, Shell Rotella global brand manager. “We want to continue the tradition of being a best-in-class brand by treating our customers to My Miles Matter, a loyalty program that rewards people for choosing the Shell Rotella brand to protect their trucks and equipment.”
The My Miles Matter program offers reward miles for purchases of specially marked bottles of Shell Rotella T Triple Protection, Shell Rotella T5 synthetic blend or Shell Rotella T6 full synthetic engine oil, or purchases of full-service oil changes using Shell Rotella T Triple Protection, Shell Rotella T5 synthetic blend or Shell Rotella T6 full synthetic engine oil at participating locations.
To receive reward miles, members can go to www.mymilesmatter.com to register and enter the 12-digit reward code under the cap of specially marked bottles of Shell Rotella, or the reward code included on the sales receipt from the purchase of a Shell Rotella oil change at a participating location. Reward miles can then be redeemed for rewards from retailers, restaurants and online outlets, as well as Shell gift cards and Shell-branded items.
In celebration of the launch of My Miles Matter, those registering on or before Feb. 29 will receive double miles for the first Shell Rotella My Miles Matter Reward Code entered.
Between March 1 and April 30, all members can register to have a chance to win $25,000 in diesel fuel. Everyone who registers during this time period will also get 250 miles automatically credited to their account. Secondary prizes include 100 $25 Shell Gift Cards.
Every qualifying reward code entered from participating products and services gives members a chance to win one free case (containing three 1-gal. jugs) of Shell Rotella T6. One winner per week will be drawn through Sept. 30, 2012.
