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Watch: How data affects tire development

David Sickels is the Associate Editor of Tire Review and Fleet Equipment magazines. He has a history of working in the media, marketing and automotive industries in both print and online.

Data is affecting every single aspect of the future of trucking. It’s easy to see how it affects topics like electric truck application and operation, advanced driver assistance systems and automated trucks. But, there are just as many data points being referenced when it comes to the components of your trucks, like your tires, for example.

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