Daimler rolls out BEV dealer certification program

Daimler rolls out BEV dealer certification program

DTNA sys the in-depth program covers 75+ criteria in 4 key areas: safety, charging infrastructure, dealership infrastructure, and training.

Daimler Truck North America (DTNA) announced a new Battery-Electric Vehicle (BEV) Dealer Certification Program, building on the foundations of its existing Elite Support program, a certified network of Freightliner dealers that the company describes as committed to delivering superior customer experience throughout all areas of dealership operations.

With the heavy-duty Freightliner eCascadia and medium-duty Freightliner eM2, DTNA says it has already deployed battery-electric trucks in more than 50 fleets across the country, logging more than four million customer battery-electric miles.

“After several months of collaboration between DTNA and the Freightliner Dealer Council Principals, representing over 40% of all dealer locations in the USA and Canada, we are pleased to introduce and support the BEV Dealer Certification Program that will become the model for our entire industry at providing a safe and world-class customer experience for our battery-electric truck customers,” states John Hopkins, co-chair of the Freightliner Dealer Council.

DTNA tells us the in-depth BEV Dealer Certification program covers all areas required to help customers navigate the shift toward emissions-free driving, including e-consulting and spec’ing and maintaining electric trucks. Additionally, Freightliner’s dealer network is investing substantially to meet the requirements of the BEV Dealer Certification Program, which covers more than 75 criteria in four key areas:


  • Comprehensive safety policy and training, nominating a frontline contact person, and being fully equipped with high-voltage safety-specific equipment.

Charging Infrastructure

  • Commercial vehicle charging infrastructure including stationary or mobile charging solutions; and
  • Baseline competency to enable infrastructure and vehicle deployment readiness activities backed by the expert-level support of the Detroit e-consulting team.

Dealership Infrastructure

  • Dedicated BEV service bays, battery storage space and key parts stocking, plus installation of safety signage.


  • BEV training and resources for the dealership personnel covering all aspects of the dealership business; sales, service and parts.

“Having our dealer network BEV certified benefits the market as a whole. For customers owning or purchasing an electric vehicle in the near term, it is likely their first experience with electrification in the heavy-duty truck space. We see it as our responsibility to support them on their journey,” states Drew Backeberg, senior vice president of aftermarket at DTNA. “For wider market adoption, we need experts and safety leaders and we want to ensure that our dealer network sets the standard high through our new BEV Dealer Certification Program.”

Eight dealerships already completed the certification and DTNA says that number will double in the coming weeks. The OEM’s plan is to have 100 dealer locations certified by 2025.

You May Also Like

Daimler announces battery repairing, remanufacturing, repurposing and recycling program

DTNA says the circular economy approach strives to extend the usability of rare-earth materials and products.


Daimler Truck North America (DTNA) announced that it is integrating a comprehensive circular economy approach across its operations. This strategy emphasizes repairing, remanufacturing, repurposing and recycling lithium-ion battery materials used in DTNA's electric vehicles.

With goals to maximize battery lifespans and reduce material waste, DTNA says the circular economy approach strives to extend the usability of rare-earth materials and products. DTNA says its advanced technology can discern when a lithium-ion battery no longer meets DTNA’s high standards required for vehicle use. This insight guides the decision on the optimal process to maximize materials for a second life, with repair taking precedence whenever possible.

Isuzu announces new battery EV medium-duty truck with Accelera powertrain

The companies are planning availability of the new Class 6/7 truck in 2026.

Nikola releases Q1 earnings, progress report

Report highlights include North American interest in its hydrogen FCEV trucks, additional hydrogen refueling stations and BEV truck delivery.

Xos unveils upgraded 2024 SV Stepvan

The 2024 Xos SV Stepvan has new features including ABS with hill hold and low-speed noise generators to alert others of the vehicle.

Autocar, Rocsys bring hands-free charging to EV fleets

The chargers use soft robotics, computer vision technology and AI to help ensure successful plug-ins.


Other Posts

Truck OEM execs gather to talk electrification

An EV roundtable brought competitors from across the industry together to discuss their common decarbonization goals.

Tesla talks Semi: ‘Now is the time to scale’

We now have an official answer to the question: What’s up with the Tesla Semi?

Volvo on Demand battery electric truck adoption program launches

Volvo Trucks North America (VTNA) launched Volvo on Demand, a Truck-as-a-Service (TaaS) business model focused on battery electric trucks in collaboration with Volvo Financial Services (VFS). Volvo says Volvo on Demand was designed as a solution to simplify the acquisition and reduce the major upfront investment in battery-electric vehicles. Volvo on Demand provides qualified customers

Daimler Truck reports good start to 2024

Despite lower Group unit sales, Daimler Truck says it continued toward a robust profitability in normalizing markets for Q1 2024.