Gorilla Safety enhances truck, trailer GPS technology in its app

Gorilla Safety enhances GPS technology in its app

Gorilla Safety has developed Gorilla Trax, a technology capable of tracking trucks and trailers, and has added this technology to its fleet-tracking mobile app. According to the company, the technology was developed in an effort to combat inherent limitations of location tracking capabilities in smartphones, which only track users’ locations.

Gorilla Safety is also rolling out major updates across its mobile app technology platform and web-based offering. These include International Fuel Tax Agreement (IFTA) reporting; vehicle tracking inspections processes; the automation of company policies and procedures; enabling remote delivery of safety documentation; and, issuance of alerts relating to procedural violations.

“We remain on the forefront of bringing the latest technologies to fleets to continually ensure safety on our roads,” Gorilla Safety Co-Founder Mark Walton said. “The kind of fleets we see as the most likely to benefit from our technology are those fleets that require ELD compliance short-haul trucking companies as well as construction companies and other fleet operators that employ drivers that frequently switch vehicles. Small to medium-sized vehicles are also prime candidates for our technology as it will make managing these types of fleets significantly easier to operate and much more profitable.”

The Gorilla Safety app, launched in January,  is a cloud-based solution that fully integrates all the capabilities necessary for safely and efficiently managing short-haul and long-haul vehicle fleets of any size into one platform, as described by the company. Gorilla Safety’s GPS technology works by attaching a proprietary Gorilla Trax device to the vehicle or asset that communicates with its mobile app when a driver is in proximity. This ensures the specific location of the vehicle or asset, and whether or not the driver is actually working when and where indicated. While it’s important to know where the employee is located, it’s more important to track the vehicle or asset.

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