MEMA Aftermarket Suppliers announces appointments to Heavy Duty eCommerce Committee

MEMA Aftermarket Suppliers announces appointments to Heavy Duty eCommerce Committee

The HDeC, according to the press release, was established in 2023 to engage in matters related to the business benefits of advancements in eCommerce.

MEMA Aftermarket Suppliers announced the inaugural committee roster of the Heavy Duty eCommerce Committee (HDeC), a new forum within the association’s Business Technology Council (BTC).

The HDeC, according to the organization, was established earlier this year to engage in matters related to the business benefits of advancements in e-commerce, product information standards, and related efficiencies for the heavy-duty aftermarket industry and to help remove the barriers to adoption of e-commerce standards, including ACES and PIES, across the selling chain.

“We are very fortunate to have attracted an exceptionally strong and influential group of select industry veterans who will be proactive partners in engaging with all aspects of the heavy duty industry to ensure there is comprehensive representation and interaction on matters relating to e-commerce best practices, standards adoption, and sell-chain efficiency,” said Terence O’Reilly, chairman of HDeC, president and chief executive officer of Pricedex Software. “To ensure 360-degree input from the industry, representation has been sought from its various segments: manufacturing, distribution, technology, and associations.”

The Committee structure provides for seats for BTC Executive Committee members, BTC supplier members, a BTC affiliate member, and liaising members representing the distribution sector and industry associations, the press release notes. The membership of this newly-formed industry group includes, by industry segment:

  • Manufacturers/Suppliers
    • John Grote – chief operating officer at Grote Industries
    • David McCleave – director of aftermarket, Hendrickson
    • Matt Wolfe – vice president and general manager, aftermarket, SAF-Holland
  • Distribution
    • Mike Eppes – senior vice president, operations, Rush Enterprises
  • Technology Providers
    • John Lebel – strategic partnership director, Karmak, Inc.
  • Associations
    • Marylou Hornung – director, sales operations, Bendix Commercial Vehicle Systems (representing BTC)
    • Jeff Paul – vice president of marketing, Vipar Heavy Duty Inc. (representing the Commercial Vehicle Solutions Network [CVSN])
    • Shannon O’Brien – senior director, programming and strategy, MEMA Aftermarket Suppliers


The HDeC will give a presentation during the MEMA Aftermarket Technology Conference, October 9-11 in Atlanta.

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