Navistar said it is providing a series of in-depth, hands-on training programs designed to educate and empower its dealer organization to be even better partners. Throughout the month, Navistar is hosting a series of comprehensive sales training “boot camps” to get dealer sales representatives up to speed with the myriad of advantages delivered by International brand heavy-duty trucks and MaxxForce engines, according to the company.  

Over the next several weeks, representatives from International dealerships across the U.S. and Canada are participating in a series of comprehensive two-day training events. Along with insights into the features, benefits and service support for the International ProStar + and MaxxForce 13 and MaxxForce 15 big bore engines, these training sessions also include a competitive engine tear-down and a ride-and-drive component featuring both International and competitive-make heavy-duty trucks, the company said.

“We’re providing our dealer network with the tools and information they need to serve their heavy-duty customers,” said Jim Hebe, Navistar senior vice president, North American sales operations. “We know we have the most customer-focused products in the industry and we are giving our people first-hand experience to understand not only our products and services, but all industry regulations and dynamics affecting their purchase decisions.”