Renewable Energy Group Inc. (REG), a bio-based diesel producer in North America, announced the introduction of a line of branded fuel solutions, EnDura Fuels. This branded product launch supports Renewable Energy Group’s ongoing efforts to help the transport industry meet its sustainability and business growth objectives, while strengthening the Company’s position in the marketplace.
The EnDura Fuels line consists of five bio-based diesel fuels including Renewable Energy Group’s newest product, PuriD, a next-generation biodiesel. PuriD exceeds industry quality standards and enables customers to blend PuriD into renewable diesel at virtually any level and utilize higher biodiesel blends with petroleum diesel year-round.
These solutions are helping the trucking, rail, marine, aviation and other industries meet their sustainability targets through cleaner burning, lower emission fuels, the group noted . With advances in policy and increasing consumer awareness and demand for carbon reduction, fuels like biodiesel, renewable diesel and other renewable fuels are an important element of business strategy for every fuel-dependent entity.
The transportation industry is responsible for 29% of all U.S. carbon emissions, with trucking the largest contributor. Biodiesel and renewable diesel generate the greatest reduction in fossil carbon emissions, up to 100%, when compared with other alternatives in the transportation sector, REG noted.
EnDura Fuels Product Line
InfiniD: High-quality biodiesel for use in most diesel applications
PuriD: Next-generation biodiesel for use in higher biodiesel blending year-round in most markets and for blending with renewable diesel
VelociD: Clean-burning, renewable diesel that can be blended at almost any level
Ultra Clean BlenD: 100% renewable fuel made from a blend of VelociD and PuriD
BeyonD: Low fossil carbon Sustainable Aviation Fuel (SAF)
As part of the REG EnDura Fuels branded product launch, REG hosted partners and clients, including Manchester United, J.B. Hunt, Canadian National Railway Company (CN) and Booster for discussions about the state of the renewable fuels industry today, focusing on the vital role bio-based diesel can play in helping the energy and transportation industries transition to clean-energy solutions.
“Improving the environmental sustainability of our operations is a key area of focus for our business,” said Craig Harper, Chief Sustainability Officer and Executive Vice President for J.B. Hunt. “Alternative fuels, such as the new EnDura Fuels branded product line from REG, play a pivotal role in helping our organization and industry reduce our carbon footprint. Today, more than 50% of all fuel purchased by J.B. Hunt is a bio-blended diesel product.”
