Luber-finer rolls out new brand campaign
The new campaign includes everything from a progressive new logo and tagline, new ads, promotions, sales support tools, counter mats and POS displays, to one-of-a-kind electronic tools designed to make doing business with Luber-finer the easiest in the industry.
CITGO Lubricants announces fleet optimization program, Greenway
CITGO Lubricants said it has a new program to optimize fleet performance, both economically and environmentally, called the CITGO HD Greenway program. By using
Greenway, fleet managers can reduce vehicle wear and tear, improve fuel efficiency and all-weather performance, reduce their carbon footprint, and save up to $4,000 per unit annually.
OPW FMS introduces PetroLink Fuel Control System
OPW Fuel Management Systems’ wireless PetroLink Fuel Control System monitors fleet vehicle ID, mileage and other important fueling information through the use of RFID technology. The system will not allow fuel to be dispensed unless the proper RFID tag is identified, providing superior security for fleet managers.
Citgo Lubricants updates Supergard oils
Citgo announced GF-5 will replace GF-4 and API Service SN will replace SM in the company’s Supergard Synthetic Motor Oils to meet new ILSAC standards. Citgo said the upgrade will offer drivers better fuel economy, engine cleanliness and emissions systems durability in passenger cars, vans, sport utility vehicles and light trucks.
Bar’s Leaks unveils power steering fluid that goes the extra mile
Power Steering Fluid with Stop Leak prevents wear, inhibits corrosion, prolongs fluid life, prevents leaks and seals existing leaks in pumps, rack and pinion units and gearboxes. The formula contains a unique blend of lubricity and anti-wear agents that chemically bond to metal surfaces to prevent metal-to-metal contact, reducing wear and extending pump life.
Citgo OverDrive HD Grease for longer service intervals
OverDrive HD Grease has a full synthetic ISO 460 base oil, combining full PAO synthetic base oil with patented polymer technology. The heavier base oil combined with the polymer produces best water washout, staying power and wide temperature protection.
Diesel fuel’s role in increasing fuel economy standards
The director of research for the Consumer Federation of America (CFA) recently stated he wants a 60 MPG fuel economy standard for passenger cars and light trucks by 2025. According to him, a 60 MPG vehicle would save the owner $1,000 in fuel costs over and above the increased vehicle cost by the time the
Citgo updates Supergard Synthetic Motor Oils with GF-5
Citgo said GF-5 will replace GF-4 and API Service SN will replace SM in its Supergard Synthetic Motor Oils. The upgrade will offer drivers better fuel economy, engine cleanliness and emissions systems durability in passenger cars, vans, sport utility vehicles and light trucks, and meets new ILSAC standards.
Brenntag offers DEF ‘Pick up and Replace’ program
Brenntag North America offers users of diesel exhaust fluid a free service to pick up empty DEF totes from any previous supplier. The company will offer a special price to replace the tote with TerraCair diesel exhaust fluid at one of its 100+ facilities.
Shell sets October Fleet Technology Conference tour dates
The Shell Lubricants 2010 Fleet Technology Conference will visit eight U.S cities in October. Shell experts will share information on current emissions and equipment technology, discuss ways that lubricant suppliers can help reduce operating costs and demonstrate new technology fleets can use with their equipment/maintenance programs.
Changes in lube oil marketing
The automotive lubricants market was once a very profitable business. Oil marketers probably made a higher percentage profit on lube oil sales than any of their products. Automatic transmission fluids and gear oils were particularly lucrative. Today the market is facing decreasing sales. As I mentioned in the October 2009 issue of Fleet Equipment, the
New field fuel microbiological test kit offered
The new MicrobMonitor DF Fuel Test from Fuel Quality Service is designed for regularly testing fuel for biologicals, which allows early detection before there is an operational problem. The kit can be used to test biodiesel, diesel and gasoline.