Yokohama Tire Corp. has made its branded gear available for direct online purchase through the tire maker’s new eStore.
Previously available only for purchase by dealers and Yokohama employees, the general public can now purchase these branded items by visiting merchandiseestore.yokohamatire.com.
The site offers Yokohama-branded merchandise and apparel for men, women and children.
“The brand affinity for Yokohama is growing,” said Alan Holtschneider, YTC manager of advertising, promotions and events, “and we are excited to support that with the launch of the all-new Yokohama eStore. The selection is wider than our previous programs and the cost will be very competitive given the streamlined business transactions.”