Celebrating 75 years in business, Peterbilt Motors Co. will host a yearlong tour that brings a new Model 579 Anniversary Edition and an exhibition trailer to scores of dealerships and industry events. The Peterbilt 75th Anniversary Tour hit the road April 1, and provides a retrospective look at, current appreciation and future hints of the industry’s most iconic commercial vehicle brand. The centerpiece of the tour is a custom-built, double-expandable, 53-foot trailer that provides an immersive experience that is both educational and entertaining, pulled by the model 579 Anniversary Edition.
“This will be a hallmark moment for many–a chance to see one-of-a-kind Peterbilt memorabilia and learn about the company’s history and its role in defining what trucking means and where it is going,” said Robert Woodall, Peterbilt director of sales and marketing.
The trailer features a history wall that highlights the significant accomplishments and products of the company through the years, from the first truck manufactured in 1939 to the company’s groundbreaking models 579 and 567. Additionally, the trailer will include cab and sleeper cutaways of two models—579 and 567.
There will also be displays of the PACCAR MX-13 Engine and Peterbilt’s new models 579 and 567 cab and sleeper products.
“This will very much be a hands-on experience for customers,” said Woodall. “In addition to the product displays, there are interactive kiosks that let customers configure their own Model 579 or learn of the features and benefits of our full product line with 360-degree virtual tours. Our dealers will utilize this unique opportunity to host open houses for customers and regardless of how long they’ve been operating Peterbilts or how much of a fan of our brand that they are, I guarantee everyone will walk away learning new facts from our company’s proud 75-year history.”
For upcoming tour dates and locations visit the company’s website.
