Geotab, a provider of telematics technology, has announced the launch of the first version of the Geotab Marketplace, a complement to the MyGeotab platform that provides customers with valuable business-focused applications and add-ons. Geotab Marketplace applications will be available to more than 12,000 Geotab customers.

“As leaders in commercial telematics for over a decade, Geotab recognizes that customers in different industries can draw value from a level of operational customization,” said Geotab chief executive officer Neil Cawse. “By providing access to a marketplace featuring such robust applications and add-ons, customers of all sizes have the opportunity to significantly extend the use-case of their fleet management and telematics services, and further reap the benefits of the MyGeotab platform.”

Examples of third party applications and add-ons found in the Geotab Marketplace include vision-based Advanced Driver Assistance Systems that provide real-time warnings for collision prevention and mitigation, corporate fuel card purchase auditing, field force automation, accounting administration and CRM data integration, and driver training safety solutions. Geotab could end up featuring as many as 200 third party applications in the Geotab Marketplace by the end of the year.

“What makes our Marketplace unique is that any third party application developer or customer can develop new marketplace applications using the free and accessible Geotab Software Development Kit,” says Colin Sutherland, vice president of global sales and marketing for Geotab. “Geotab enables customers to integrate data in an open, collaborative way, which accelerates a business’s strategic use of data.”