Isuzu Motors and Neweast General Trading joined forces to open a dealership with a footprint of more than 86,000 sq. ft. in the Kingdom of Saudi Arabia. The companies symbolized the collaboration with a signing ceremony in February.
“Neweast and Isuzu are not just driving trucks; we’re driving change,” the partnership declares, emphasizing their commitment to setting new industry standards in alignment with Kingdom Vision 2030, a government program launched by Saudi Arabia with the stated aim of increased diversification economically, socially and culturally. The companies say this collaboration promises to pioneer new paths in automotive innovation.
