Accuride Corp. has introduced new corporate branding and unveiled a suite of new websites for the company and its business units.
The company said the brand launch features a completely refreshed visual identity for Accuride and new brand positioning for its wheel and wheel-end components businesses in North America. The branding communicates Accuride’s commitment to delivering dependable performance for customers and reinforces Accuride’s proud heritage as a supplier of industry-leading commercial vehicle products for over a century. This brand promise and look and feel of the refreshed identity are reflected in each of Accuride’s upgraded corporate and business unit websites, the company added.
“Our new branding is all about our customers,” said Rick Dauch, Accuride president and CEO. “It carries our message that everyone at Accuride has committed to deliver quality products on time, where and when customers need them. This means an experience with Accuride they can count on, from people they can trust. That’s the new Accuride.”
Dauch said this commitment to achieving more reliable performance has been a driving force behind Accuride’s $130 million investment during 2011-2012 to: upgrade manufacturing operations; install new production capacity at wheel and wheel-end plants; enhance the capabilities of R&D and test facilities; augment engineering, quality and technical talent; and convert to a common ERP system by 2014.
Accuride’s new corporate logo features a reflective treatment of the company name, combined with a stylized letter “A” enclosed within in a bold shield that is metallic in appearance. Supporting the branding’s look and feel is an “in-your-face” asphalt graphic that connects Accuride to its industry like nothing before, the company said.
Accuride’s Wheels and Gunite products will now be marketed jointly under the Accuride Wheel End Solutions brand, which the company positions as a single source wheel end solution. As part of the positioning, Accuride will continue to promote its wheel-end products under the Gunite brand name and identity.
The revamped corporate website – www.accuridecorp.com – provides visitors comprehensive information about the company’s capabilities, locations, leadership, sales teams and career opportunities. There are separate sections with detailed information for Accuride’s investors, suppliers, prospective associates and news media. The next phase of development will include an all-new Investor section, event calendar, videos and more, the company added.
