Bosch said it is launching a major brake program and introducing QuietCast premium disc brake pads. The pads feature a rubber-core shim that promotes silent operation. The brake pad program, with 789 part numbers, will provide 95% coverage for all makes and models of Asian, domestic and European automobiles, light trucks and SUVs throughout the U.S. and Canada.

Every QuietCast brake pad is fitted with the industry’s best pre-attached rubber-core shim, exclusively offered by Bosch in the aftermarket, the company said. The laminated rubber-core shim is heat and pressure cured between two layers of steel, a process that ensures the highest quality bonding of the rubber to steel. This produces lower noise, increased strength, and corrosion resistance. The unique rubber core in the shim dampens brake sound vibration, Bosch indicated.

Bosch molded shim technology means that at the time of pressing, heat, adhesive, and pressure mold the rubber-core shim to the friction material and backing plate to create a one-piece molded unit. The shim stays attached and won’t delaminate over time or walk off or shift, which would reduce effectiveness. The technology is available in the aftermarket only from Bosch.

Bosch said its brake pads match the type of pads originally installed. If the vehicle manufacturer installed ceramic, Bosch replaces with ceramic. If OE is semi-metallic, Bosch replaces with semi-metallic, and so on, including non-asbestos organic, and low met. And Bosch said it adds more clip hardware kits and electronic wear sensors than other national brands, as well as pure synthetic brake lube packets, according to the company.