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Bridgestone invests in Wrench

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David Sickels is the Senior Editor of Fleet Equipment. He has a history of working in the media, marketing and automotive industries in both print and online.

Bridgestone Americas has made a 10% minority investment in mobile vehicle services and technology company, Wrench. The new partnership will accelerate both companies’ ability to meet the needs of car owners with technology in the rapidly growing mobile vehicle inspection, repair and maintenance market, Bridgestone said.

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Through the partnership, Bridgestone and Seattle-based Wrench will explore synergies in their service offerings, including pairing Bridgestone’s 2,200+ company-owned automotive service stores with Wrench’s complimentary mobile services marketplace. Offerings currently available through the Wrench platform include on-site automotive maintenance, access to roadside assistance and towing, vehicle detailing, and the Lemon Squad used-vehicle inspection service, Bridgestone said.

The two companies will launch their initial integration plans later this year, allowing Bridgestone retail stores to plug into Wrench as a referral business. Wrench customers will be able to book advanced vehicle service appointments at their local Firestone Complete Auto Care store, and existing Bridgestone retail customers will also have the opportunity to book future mobile service appointments, powered by Wrench, Bridgestone said.

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