ContiTech has unveiled its new North American headquarters, located in Fairlawn, Ohio, fully completing its acquisition of Veyance Technologies. ContiTech literally rolled out the red carpet at an event announcing the new name and branding of the Fairlawn headquarters, which has been the home of Veyance since its 2007 split with Goodyear, and will now continue under the ContiTech name.
In February, Continental (the German company that owns ContiTech) purchased Veyance, formerly a division of Goodyear (then known as Goodyear Engineered Products). The rebranding of the Fairlwan headquarters has served as a stepping stone to full integration.
From now on, Veyance will be known as Continental Elite, and a booth at the upcoming AAPEX event will showcase the new branding and its products.
Continental feels that the two brands will complement each other, as Veyance mostly deals in the automotive aftermarket, which ContiTech works with new OEMs.
ContiTech chief executive officer Jim Hill expressed the company’s excitement over the new name and the future of the two companies.
“We will continue to provide the same top-quality products and services to our existing customers and now, as a member of the Continental family, we will be able to provide world-class options in all the product lines and the industries we serve,” said Hill. “We’re basically the same organization as before–but just bigger and better!”
