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Michelin introduces digital services platform for fleets

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David Sickels is the Associate Editor of Tire Review and Fleet Equipment magazines. He has a history of working in the media, marketing and automotive industries in both print and online.

Michelin has released a new digital cloud-based platform, Maestro. According to the company, Maestro streamlines the working relationship between service providers, fleets and Michelin with real-time digitization that reduces billing errors and improves service turnaround time.

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Maestro’s scheduling and real-time communication features are designed to help with productivity for servicing vehicles and planning for future loads, the company added.

“Fleets frequently struggle with efficient ways to optimize planning and schedule service work to maximize uptime for their vehicles. Service providers often feel challenged by the cumbersome and complex daily administrative tasks they need to manage to run business operations effectively,” said Ralph Dimenna, global director of Michelin Services and Solutions. “The development of Maestro positions Michelin to become one of the leading brokers of service relationship management solutions to commercial fleets and service providers.”

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