Penray has completely redesigned the packaging for its line of Pencool Engine Coolant Products. The bold, new look incorporates both English and Spanish product descriptions, updated information and better organization among categories.

“We surveyed our customers, and they wanted packaging improvements. So we modernized formulas and performance statements, added Spanish to the labels, and classified and color-coded all the products,” said Chris McKenzie, director of marketing at Penray. “The goal was to make the products more attractive and informative, to reach out to the growing bi-lingual population, and to ensure that Penray products will stand out so technicians will know exactly which products they are reaching for.”

For more information, visit http://www.penray.com.