Roadranger Marketing has released the next generation of its website, roadranger.com, which the company said features sales- and service-related information and functionality for products from Eaton Corp. and Dana Holding Corp. and receives more than one million visits annually. In addition, visitors accessing roadranger.com from mobile phones will be directed to a new website specifically designed for these devices.
According to the company, the site’s changes in design and architecture are based upon website metrics, usability studies and the latest trends in Internet and digital design. The new site includes a more robust search functionality and thumbnail identification of documents within the literature center, as well as an updated navigation that enhances usability through the ability to skip past a number of clicks through dynamic options.
The roadranger.com mobile site offers quick access to select product line information, key calculators to assist with specification of components and immediate access to the Roadranger network.
“Customers rely upon the Roadranger network to assist with decisions related to the entire lifecycle of the truck,” said Mandar Dighe, director of Roadranger field sales and marketing. “That includes proper specification of components to yield the greatest fuel efficiency and performance. The road speed and other calculators are now available at any time and any where via the mobile version of roadranger.com is just one more way we’re empowering fleets to choose the best possible solutions for their business.”
