Tire-Track LLC has released the CVL-2 all rubber, permanent serialized bar code label for tires. The technology allows the user to track virtually every aspect of tire management, to further act as a theft deterrent and to minimize substitution, the company said. The label produces more than 25 lbs. of adhesion on the sidewall of a tire and survives the retread process. The information, cut into the rubber itself, won’t rub off.