Through the launch of a series of videos titled “Cappucci Labs,” Mark Cappucci, Truck-Lite’s director of national aftermarket sales, offers laughs while truly testing the durability, design and installation of some of Truck-Lite’s most significant product launches.
According to the company, Cappucci leaves no question unanswered, and uses "garage physics" to perform at-home tests on the effects of impact, weather and durability of Truck-Lite products. Truck-Lite has also made use of the YouTube service to stream photo slide show videos of new product releases, product installations and industry events.
“Customers often ask the same questions about the features and design of our products, and YouTube’s streaming video service has presented us with an excellent tool to address their feedback and concerns with an entertaining and educational experience,” stated Bob Ives, Truck-Lite’s vice president of marketing. “The response has been very positive, and we have additional videos planned that should prove to continue that trend.”
Truck-Lite Co. LLC
www.trucklite.com